There’s denim, and then there’s MAX DENIM. The perfect fit? Got it. The wear-everywhere pair? You're (almost) in them. Double denim? Encouraged. The pair you start planning outfits around? As you should. Looks like denim is your thing this season, and the next. We'll take it from here.
Made for compliments.
Built for repeat wear.
The pieces you live in should start their story somewhere special. That's why we’ve partnered with Good Earth Cotton® to bring more thoughtful beginnings to an everyday wardrobe hero — the ultimate cotton tee.
Good Earth Cotton® knows its roots. Grown at the world's first climate-positive, traceable cotton farm in Australia, it's soft on you and softer on the earth.
Traceable from farm to fibre using FibreTrace® technology, you know exactly where your tee started, where it's been, and where it's about to be… in your wardrobe. A story worth wearing on repeat.
Out of office
in the crowd
Lets get
dressed
Journal
What to Wear (and Gift) This Valentine’s Day
From romantic date night outfits to easy Valentine’s Day gift ideas, discover the Max Valentine’s Edit - plus gift vouchers for when you want to play it safe.
Annika Rowson
They say the kitchen is the heart of the home, and in Annika Rowson’s world, it beats with equal parts precision and personality. Her signature? Designing spaces with quiet confidence and purpose, where even the smallest details are beautifully considered.
Bex and Carena
We caught up with Bex and Carena, founders of Clique, on all things winter rituals (the kind that warm you from the inside out), sisterhood, and how building something meaningful has grown into more than just a brand, but a place where people feel like they belong.
Let's get social
See you at @max_stylelived
Soft on the planet
soft on you
We love the place we call home and are committed to protecting it for future generations.
Knowing full well that fashion plays a major part in what ends up in landfill, we're dedicated to being a part of the solution - not the problem. From reusing fabrications and textiles that would otherwise end up in landfill, and using other planet-friendly fabrics and trims where possible, we're continuously working to design collections that leave the lightest footprint on the environment.