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Max Winter '24

Shop the Autumn Launch at Max | March 2024Shop the Autumn Launch at Max | March 2024

Our fave kind of

warm fuzzies

Max Denim

Great for the legs

and Mother Earth

In Conversation
Mother's Day at Max
Mother's Day at Max
In Conversation
Mother's Day at Max

With Mother’s Day around the corner, we’re celebrating not only the extraordinary role of our own mothers, aunties, sisters and nurturing figures but also the incredible mothers we’re lucky enough to call colleagues and friends.

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In Conversation
From one mum to another
From one mum to another
In Conversation
From one mum to another

 With Mother’s Day just around the corner, it got us thinking. We often catch ourselves around the office talking about the nuances of our role as mum, sharing stories - both rewarding and challenging - as we navigate the responsibilities of motherhood with our own identities. Whether you're already a mother, expecting, seeing motherhood in your future, or playing the role of a motherly figure - this conversation’s for you.

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In Conversation
Lisa From Collective Hub
Lisa From Collective Hub
In Conversation
Lisa From Collective Hub

As we start the year with the intentions we hope to continue (hello New Year’s resolutions), there's no time like the present for self affirmations, don’t you think? The perfect ally in this venture... none other than Lisa Messenger, founder of Collective Hub.

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Soft on you, soft on the planet

We love the place we call home and are committed to protecting it for future generations.


Knowing full well that fashion plays a major part in what ends up in landfill, we're dedicated to being a part of the solution - not the problem. From reusing fabrications and textiles that would otherwise end up in landfill, and using other planet-friendly fabrics and trims where possible, we're continuously working to design collections that leave the lightest footprint on the environment.