loading...
loading...




We believe style isn’t just about what we wear, it’s about how we live.

At the core of our vision is to create products tailored to the style and values of the modern kiwi woman. Our collections are consciously curated – we offer timeless, high quality fashion, accessories, footwear and lifestyle products, designed by our team and our creative community.

In Conversation
Andréa van der Meel
Andréa van der Meel
In Conversation
Andréa van der Meel

It's no secret that over the past four years we've shifted our focus to people and planet by crafting pieces to last in your wardrobe while being kinder to the place we call home - a journey we're still well and truly on.


Part of our journey is transparency and being honest with you, our much-loved customer, about everything we're doing to be better. That's why we jumped at the opportunity to meet with Andréa van der Meel from All Things Considered (ALLTC), a platform for considerate fashion consumers to discover and have a say about the sustainability and ethics efforts of their favourite brands.

Read more
In Conversation
Jenna Stevens
Jenna Stevens
In Conversation
Jenna Stevens

Heading to Roxburgh in the Central Otago, we had the privilege of visiting ZQ growers Tony and Jenna Stevens at Mount Benger Station. Here, we saw firsthand the practices that ZQ growers and The New Zealand Merino Company (NZM) are making to better the land for future generations through the ZQRX programme.



A mother, wife and passionate farmer, it was an honour to learn more about Jenna and her dedication to farming regeneratively for a better future.

Read more
In Conversation
Bees Up Top
Bees Up Top
In Conversation
Bees Up Top

Summer is a season where nature never ceases to disappoint. With blue skies and sunshine being a non-negotiable, we take the time to relax and appreciate all that the sunny months have to offer. Whilst we rest up, nature continues to work hard with our bees sitting high on the list of ‘hardest workers’.

We owe a lot to the bees, responsible for pollinating one third of the world's food as well as cotton flowers and other essential crops – there’s no denying that our bees are worth looking after. Dedicated to increasing New Zealand’s bee population by supplying happy, healthy hives to urban areas, we had the privilege of catching up with Jessie and her mum Vicki from Bees Up Top.

Read more

Soft on you, soft on the planet

We love the place we call home and are committed to protecting it for future generations.


Knowing full well that fashion plays a major part in what ends up in landfill, we're dedicated to being a part of the solution - not the problem. From reusing fabrications and textiles that would otherwise end up in landfill, and using other planet-friendly fabrics and trims where possible, we're continuously working to design collections that leave the lightest footprint on the environment.