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With a Max Style Pass you get all-access to exclusive events, behind-the-scenes knowledge of new season drops, birthday treats, and most importantly earning those Max Dollars - talk about perks on perks!

We believe style isn’t just about what we wear, it’s about how we live.

At the core of our vision is to create products tailored to the style and values of the modern kiwi woman. Our collections are consciously curated – we offer timeless, high quality fashion, accessories, footwear and lifestyle products, designed by our team and our creative community.

In Conversation
Jenna Stevens
Jenna Stevens
In Conversation
Jenna Stevens

Heading to Roxburgh in the Central Otago, we had the privilege of visiting ZQ growers Tony and Jenna Stevens at Mount Benger Station. Here, we saw firsthand the practices that ZQ growers and The New Zealand Merino Company (NZM) are making to better the land for future generations through the ZQRX programme.



A mother, wife and passionate farmer, it was an honour to learn more about Jenna and her dedication to farming regeneratively for a better future.

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In Conversation
Bees Up Top
Bees Up Top
In Conversation
Bees Up Top

Summer is a season where nature never ceases to disappoint. With blue skies and sunshine being a non-negotiable, we take the time to relax and appreciate all that the sunny months have to offer. Whilst we rest up, nature continues to work hard with our bees sitting high on the list of ‘hardest workers’.

We owe a lot to the bees, responsible for pollinating one third of the world's food as well as cotton flowers and other essential crops – there’s no denying that our bees are worth looking after. Dedicated to increasing New Zealand’s bee population by supplying happy, healthy hives to urban areas, we had the privilege of catching up with Jessie and her mum Vicki from Bees Up Top.

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Introducing
Summer Sunkissed
Summer Sunkissed
Introducing
Summer Sunkissed

Summer is the season we long for – now more than ever. It’s a time where our senses come alive to familiar sights, sounds, and smells as we embrace sun filled days and endlessly warm nights with open arms – feeling gratitude for the place we call home.



Celebrating the beauty this new season has to offer, we had the privilege of shooting our latest summer campaign amongst 70 hectares of olive trees at Bracu Estate.

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Soft on you, soft on the planet.

We love the place we call home and are committed to protecting it for future generations.

Knowing full well that fashion plays a major part in what ends up in landfill, we’re dedicated to being a part of the solution not the problem. From reusing fabrications and textiles that would otherwise end up in landfill and other planet-friendly fabrics and trims where possible, we’re continuously working to design collections that leave the lightest footprint on the environment.