GOOD    DENIM    DOESN'T    JUST    HAPPEN,
IT'S  IN  THE  JEANS.  MADE  FOR  COMPLIMENTS.
BUILT   FOR   REPEAT   WEAR.   FIND   YOUR   FIT.
shop the denim studio

From here to there.

Journal

What to Wear (and Gift) This Valentine’s Day

From romantic date night outfits to easy Valentine’s Day gift ideas, discover the Max Valentine’s Edit - plus gift vouchers for when you want to play it safe.

Read more

Annika Rowson

They say the kitchen is the heart of the home, and in Annika Rowson’s world, it beats with equal parts precision and personality. Her signature? Designing spaces with quiet confidence and purpose, where even the smallest details are beautifully considered. 

Bex and Carena

We caught up with Bex and Carena, founders of Clique, on all things winter rituals (the kind that warm you from the inside out), sisterhood, and how building something meaningful has grown into more than just a brand, but a place where people feel like they belong.

Let's get social

See you at @max_stylelived

Soft on the planet
soft on you

We love the place we call home and are committed to protecting it for future generations.

Knowing full well that fashion plays a major part in what ends up in landfill, we're dedicated to being a part of the solution - not the problem. From reusing fabrications and textiles that would otherwise end up in landfill, and using other planet-friendly fabrics and trims where possible, we're continuously working to design collections that leave the lightest footprint on the environment.