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We design our ranges with high-quality, sustainable and naturally-derived fibres wherever possible – we’re not perfect, but we’re committed to leaving the lightest footprint we possibly can, starting with the fabrics we use. We encourage you to invest in pieces that are made to last and to follow the care instructions of the individual garment as it’s the best and easiest way to look after the pieces in your wardrobe.
Natural fibres
We use a range of natural fibres in our collections from organic cotton, luxe silk to 100% linen. Natural fibres are a kinder alternative to the planet and to your wardrobe.
Organic cotton
Apart from being breathable and oh so soft, our cotton has had no modified seeds and no nasty chemicals used in the growing process – we like the sound of that.
Using no chemicals not only protects the environment and ecosystem, but humans too.
Organic cotton both uses less water than normal cotton and preserves soil quality.
Softer and stronger - your clothes will both feel better on you, and last longer. That's a win-win if you ask us.
Linen
Linen originates from the flax plant, which uses almost no energy or water consumption during cultivation.
Flax requires no fertilizer, herbicides or pesticides; meaning it doesn't pollute rivers or groudwater. Retaining 3.7 tons of CO2 per hecture per year.
Linen is naturally antibacterial and absorbs and wicks away mositure without holding bacteria.
The more Linen is worn and washed, the softer and more luxurious it gets.
Eco denim
We’ve committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns.
Using 80% less water than the global standard and reusable stones for design treatments, no stone waste is deposited in waterways - meaning less water.
Our eco denim is made using natural and recycled fibres for stretch and fit.
Viscose
Linen originates from the flax plant, which uses almost no energy or water consumption during cultivation.
Flax requires no fertilizer, herbicides or pesticides; meaning it doesn't pollute rivers or groudwater. Retaining 3.7 tons of CO2 per hecture per year.
Linen is naturally antibacterial and absorbs and wicks away mositure without holding bacteria.
The more Linen is worn and washed, the softer and more luxurious it gets.
Regenerative cotton
Designed in New Zealand and made in the words cleanest denim factory - Saitex.
Made using recycled water, and 98% less than others. That's like 785 glasses of chilled rose, saved.
These jeans use the smart-indigo system which means 70% less energy and 90% less CO2. Talk about a breath of fresh air.
By choosing regenerative cotton for our new Max Denim Collection, we're playing our part in creating a positive impact on the planet, helping to rebalance the ecosystem.
Traceable merino
ZQ Merino is fully traceable back to individual farms the merino comes from.
ZQ Sheep are free range, roaming in vast open pastures in high country hills. Wear your ZQ piece confidently knowing the sheep live natural and healthy lives.
ZQ growers are passionate about the natural landscape they call home and ensure their farms adhere to high environmental standards.
Whisper knit
Our whisper knit blends are consciously crafted in wool, with mohair or alpaca, and blended with friends aka recycled fibres. They're the kind of knits you can't help but get attatched to.
Traces of mohair providing the knitwear with durability and resilience, complete with a lustrous effect - the perfect combo we think.
Alpaca wool provides a soft and comforting feel on your skin. It’s high in strength, and warmer than most other wool. It’s like wearing a hug, only better.
By using recycled fibres in our knitwear, we are limiting our environmental footprint, to bring you all the warm fuzzies, with less impact on mother nature.
Recycled cashmere
During the production of cashmere garments, there are leftovers discarded which are often destined for landfill and go to waste.
Our factories use this leftover cashmere material to create new fibres, thus creating beautiful recycled cashmere into your beloved knitwear.
While not as strong as cashmere, recycled cashmere allows for new life and less waste, protecting the earth one knit at a time.
