loading...

Fabric guide

We design our ranges with high-quality, sustainable and naturally-derived fibres wherever possible – we’re not perfect, but we’re committed to leaving the lightest footprint we possibly can, starting with the fabrics we use. We encourage you to invest in pieces that are made to last and to follow the care instructions of the individual garment as it’s the best and easiest way to look after the pieces in your wardrobe.

Natural fibres

We use a range of natural fibres in our collections from organic cotton, luxe silk to 100% linen. Natural fibres are a kinder alternative to the planet and to your wardrobe.

Natural fabricsNatural fabrics
Organic Cotton.Organic Cotton.

Organic cotton

Apart from being breathable and oh so soft, our cotton has had no modified seeds and no nasty chemicals used in the growing process – we like the sound of that.

Using no chemicals not only protects the environment and ecosystem, but humans too. 

Organic cotton both uses less water than normal cotton and preserves soil quality.

Softer and stronger - your clothes will both feel better on you, and last longer. That's a win-win if you ask us.

Linen

Linen originates from the flax plant, which uses almost no energy or water consumption during cultivation.  

Flax requires no fertilizer, herbicides or pesticides; meaning it doesn't pollute rivers or groudwater. Retaining 3.7 tons of CO2 per hecture per year. 

Linen is naturally antibacterial and absorbs and wicks away mositure without holding bacteria. 

The more Linen is worn and washed, the softer and more luxurious it gets. 

Explore the Linen collection at Max.Explore the Linen collection at Max.
Explore the Eco Denim collection at Max. Explore the Eco Denim collection at Max.

Eco denim

We’ve committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns.

Using 80% less water than the global standard and reusable stones for design treatments, no stone waste is deposited in waterways - meaning less water.

Our eco denim is made using natural and recycled fibres for stretch and fit.

From the classic skinny, straight leg, wide leg and distressed we’ve got the perfect denim style to suit your wardrobe.

Traceable merino

For the past year we’ve been working on a new 100% merino collection that is softer, finer and more premium than ever before. We’re now using ZQ Merino wool for a range of our new merino styles. 

ZQ Merino is fully traceable back to individual farms the merino comes from.  

ZQ Sheep are free range, roaming in vast open pastures in high country hills. Wear your ZQ piece confidently knowing the sheep live natural and healty lives. 

ZQ growers are passionate about the natural landscape they call home and ensure their farms adhere to high environmental standards. 

Explore the traceable merino collection at Max.Explore the traceable merino collection at Max.

Silk

Our eco denim is made using natural and recycled fibres for stretch and fit.

Using 60% less water than the global standard and reusable stones for design treatments, no stone waste is deposited in waterways - meaning less water.

From the classic skinny, straight leg, wide leg and distressed we’ve got the perfect denim style to suit your wardrobe.

From the classic skinny, straight leg, wide leg and distressed we’ve got the perfect denim style to suit your wardrobe.