Journal

It’s often the small things we do for others in life that give us the greatest joy. We couldn’t agree more. We had the privilege of connecting with Carla King, the Clinical Lead at I Am Hope, the charitable organisation behind the Gumboot Friday initiative, to learn more about her role and ways we can make a difference in the lives of those who need us.

Meet Hannah, the brains and heart behind Simplify My Home, a business built on the foundation of just that - simplifying your home.

We like to think all the dresses we design here at Max are a work of art - but this one steals the show. Let us introduce you to Poppy, handmade with charity at heart and auctioned with all proceeds going directly to Gumboot Friday. Named Poppy, this one-of-a-kind dress is repurposed from 500 reusable face masks unpicked by Max’s head office team, and sewn by our talented in-house seamstress. With no material left behind, Poppy is a work of art.

Do you believe in life after love? We do, it's why we've joined forces with Designer Wardrobe as the exclusive launch partner to Sell Later on DW, a circular function that allows you to opt-in at the time of purchase and re-sell your Max pieces at a later date. We caught up with DW co-founder Donielle to chat all things circular, and how together we’re tackling one of the biggest challenges facing our industry. 

With a much larger canvas and unlimited possibilities, our in-house textile designer Nellie Ryan brought to life our Paisley print in the windows of select Max stores.
Collaborating with Natural Paint Co to hand-paint this installation, we caught up with Nellie to hear more about her inspiration for the print, her process while painting, and thoughts on working with another like-minded NZ business.