MAX New Season Jeans Range 2024

YOUR UNIFORM SINCE, FOREVER, HAS HAD AN EARTHLY UPGRADE. LET’S CRUNCH SOME NUMBERS;

 These jeans use recycled water, and 98% less than others. That’s, like, 785 glasses of chilled rosé, saved. Since you’re a material girl, you’ll be happy to know they’re made from 99% regenerative cotton, and like your visits to the hair salon, denim has its own dyeing treatments, but these jeans use the smart-indigo system which means 90% less CO2 and 70% less energy. The only waste is oxygen. Talk about a breath of fresh air.

In these jeans, you’re practically a botanist.

REGENERATIVE 
COTTON

Think of regenerative cotton as the new frontier – a fundamental transition for the fashion industry. Working with nature, rather than against it. Regenerative agriculture takes a more holistic and outcome-focused approach compared to conventional cotton farming, focusing on restoring and enhancing the health of the soil, increasing biodiversity, and improving the overall ecosystem.

By choosing regenerative cotton for our new Max Denim Collection, we’re playing our part in creating a positive impact on the planet, helping to rebalance the natural ecosystem. Because after all, your mother (nature) knows best.