Sustainably made. Beautifully designed. Our Eco Denim collection redefines what it means to wear jeans with purpose. Crafted from organic cotton, recycled fibres, and natural materials, every pair is made using up to 80% less water than the global standard - proving that style and sustainability can go hand in hand.
Designed for You and the Planet
Every detail of our eco denim is thoughtfully considered, from responsibly sourced fabrics to reduced-impact dyeing and washing. The result? Timeless denim that feels as good as it looks. Each style is designed in New Zealand with an emphasis on longevity, comfort, and effortless wear.
Enduring Style, Lower Impact
From relaxed wide leg jeans to refined straight leg and cropped silhouettes, our eco denim offers timeless shapes with a lighter footprint. Each piece is made to last, designed to be worn, loved, and lived in for years to come.
Why Eco Denim Matters
Sustainability is woven into everything we do. By choosing eco denim, you’re investing in clothing that conserves water, reduces waste, and minimises environmental impact - without ever compromising on comfort or design. It’s everyday style with lasting purpose.
