corporate-responsibility-2026

Corporate Responsibility

Max has a proud history as a leading women's fashion brand in New Zealand for over 30 years. The fashion industry has changed dramatically over this time, and will continue to evolve. With constant change come opportunities and challenges, and at Max, our company culture centres around having a positive impact on our communities and the environment, both within New Zealand, and in the countries where we produce our clothing.

We're on a continuous journey to ensure people and surrounding communities are not disadvantaged in the production of our products, to minimise our impact on the environment, and to ensure that we operate our business in a sustainable fashion. Operating with integrity and doing the right thing are ingrained in the way we do business.

Company focus

Social responsibility has a key pillar of the Max business. Each year our senior management team identifies new projects to add to the company plan to ensure we achieve our business objective of continuous improvement in ethical, social and environmental impacts across all areas of the business. By including them in our strategic plans, progress on these initiatives are reported to and monitored by our Board Of Directors.

Sourcing strategy

Ethical design

In addition to designing a product range to meet the needs of our customers, our design team understand the importance of compliance and have built this into the product design process. This ensures that all products briefed to our factories can be reasonably produced within set costs and time-frames. It's important we don't place unrealistic expectations on factories, which when under pressure, can be passed on to the workers.

Code of conduct and auditing

Worker rights

Max Fashions, and specifically the Production Manager and Audit Manager use the Oxfam assessment tool to assess labour policies and practices. This is reviewed by management and used to assess risk, and review and implement policies.

The majority of Max garment manufacturing takes place in China. We have completed a risk assessment of the China market, and the biggest and most commonly recurring issue we encounter in our factories is excessive overtime.

Transparency and audit results

Other areas of focus