The pieces you live in should start their story somewhere special. That's why we’ve partnered with Good Earth Cotton® to bring more thoughtful beginnings to an everyday wardrobe hero — the ultimate cotton tee.
Good Earth Cotton® knows its roots. Grown at the world's first climate-positive, traceable cotton farm in Australia, it's soft on you and softer on the earth.
Traceable from farm to fibre using FibreTrace® technology, you know exactly where your tee started, where it's been, and where it's about to be… in your wardrobe. A story worth wearing on repeat.
This tee has good roots.
Good Earth Cotton® leads the way as the world's first climate-positive cotton programme, beginning with caring for the soil it blooms in. Grown in Australia using regenerative farming, which works with nature, helping support healthier ecosystems and a more responsible future. Planted and harvested using renewable energy, with soil health and natural vegetation at the heart of every harvest, these tees start with better ground rules.
Transparent in the process, not the tee. Good Earth Cotton® is growing outfits worth picking.
With FibreTrace®, you can follow your cotton's journey, from its roots on the farm to right here with you. By adding a traceable pigment to the raw cotton during cleaning, also known as ginning, FibreTrace® technology helps you follow your cotton's story from start to finish. Scanned at every stage of production, it allows us to see exactly where your garment has been.
See where I've been.
You decide where I go next
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Good Earth Cotton made me.
You make me look good.
