A tricky question to answer but for those who may not know, could you give a small run down on what ZQRX is?
ZQRX is an impact platform to accelerate meaningful change. It provides a framework to support continuous improvement and lays a vision for the future, inspired by regenerative principles.
We know that there is a lot of work that our ZQ growers do for the betterment of their land, their stock, their communities, and often that work goes unrecognised. We wanted to develop a system that recognises all this additional work and provides a framework from which they can improve on.
You were tasked with developing the ZQRX programme (something to be incredibly proud of) and like all good things has taken time, how long have you been working on the RX programme and how have things changed along the way?
Donna joined the team in mid-2019 when ZQRX was an idea on a whiteboard – it wasn’t even called ZQRX at that stage! Together we began building the program, prototyping it and testing it with growers along the way.
In March 2020, we pulled together a summit with a handful of growers, brands, and scientists to try and understand what this would look like both on farm and in market. Then in May 2020 (in the middle of Covid lockdowns!), we launched the program to all our growers and were blown away by the response. We had 170 growers sign up to the program – much more than the initial 20 we were hoping to get!