When I was 18, I left Melbourne to work on the SuperYachts in the Mediterranean and Caribbean. There, I developed a deep love of the ocean and a passion for sustainability. We were living in the most beautiful environments I have ever seen and - as an industry, treating these environments worse than I ever knew possible.

I pondered and researched and learnt that when we were at sea, it was perfectly legal, and normal to dump whatever you wanted so long as you were 12 nautical miles offshore. (This law was amended in 2013, it’s now illegal to dump certain types of waste, including plastic). It got me thinking very hard about trash. Until then, in my mind trash had always just "gone away". I didn’t realise ‘away’ meant landfill and often, the ocean - it’s still with us.

Standing in the supermarket aisle one day, I was stumped about which laundry detergent to buy. I’d moved in with my best friend who was easily irritated by detergent. I wanted a product that worked but was sensitive to her skin and the environment - the impossible brief. Determined to find an all-natural alternative that cleaned clothes just
as well as the commercial brands, while importantly - reducing plastic packaging waste, I quit my job to focus on this inkling of an idea. After years of refining the formula and packaging, I launched Dirt to the market in late 2017.

From development, to getting the first product to our customers, it took two years to create Dirt. A laundry detergent with a focus on what matters; a great product that does less harm.

When it comes to the ‘what’s not’ in Dirt, we’re all about keeping things simple and clean - literally.

We steer clear of unnecessary add-ins; like synthetic fragrances, dyes, optical brighteners and chlorine bleach. The biggest ‘what’s not’ in Dirt is actually water - a lot of supermarket laundry detergents are made up of 60-90% water.

Our formula is super concentrated so you get more loads washed per bottle; which means it’s kinder to both the planet and your wallet. When it comes down to it, Dirt’s philosophy is honesty and transparency; we’re not about being freaky clean, we embrace that life is messy. The goal is to strike a balance between using ingredients that are as natural as possible - plant-based, organic, active cleaning ingredients, but that also actually work.

Just start. Trying is better than perfect.

We totally get it - laundry can be such a thankless task. Our mission is to try to make the pretty mundane chore of laundry something that people can feel like a master of. While it might be a little ambitious to say we make laundry ‘fun’, there’s something so satisfying about really ‘adulting’ and showing the laundry who’s boss.

I have always been quite a casual person. I like simple, easy to pair clothes with fine jewelry.

This might be pants, or trans-seasonal dresses that I can wear with boots or sandals.. As I get older, I am really leaning into the less, but better philosophy, trying to limit my purchases to things that I know have less ‘standout’ and more ‘classic’ vibes.

I adore my two boys, they bring so much joy to our lives. With them in it, everything has become a lot more intense and chaotic. There is no such thing as spare time, and rarely even an unproductive minute. This can be overwhelming, for the first few years I had a goal to just get ready in the morning (which basically means put some deodorant on).

But as I have got used to motherhood (and out of activewear) I have become a little more casual, and a little more curated with my wardrobe. I have two pairs of jeans that I live in. Three jumpers. A handful of T Shirts. It’s capsuled, and can flex to a bit fancy with the addition of a pair of high heels or earring.