The Wool Bag: 100% NZ wool, gray, includes flowers and scarf. Brand: The Wool Bag.
The Wool Bag: Gray felt tote with cream handles, made from 100% New Zealand wool.
Close-up of gray 100% wool bag with beige tag labeled The Wool Bag, New Zealand.
The Wool Bag: gray felted wool tote with cream handles, red stitching. Brand: The Wool Bag.
Woman picks apples, placing them in The Wool Bag—100% felted New Zealand wool.
Smiling woman in white sweater holds The Wool Bag by The Wool Bag, 100% New Zealand wool.

The Wool Bag

Sale price$129.99
Size: One Size
Colour: Grey Marle/Forest Green
Delivery method

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Proudly Kiwi Owned

Since 1985. Made for Kiwis, by Kiwis

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Available within hours* at 29 stores nationwide

At Max, natural fibres and quality knitwear have always been part of our DNA, so it’s with much joy that we welcome The Wool Bag to our artisans collection.

    What began as a shared conversation between Nadia Lim and Polly McGuckin of Exquisite Wool Traders — about the beauty and potential of New Zealand wool — has become something truly special. Originally launched in 2024 by Nadia and husband Carlos Bagrie of Royalburn Station, The Wool Bag sold out almost instantly. One look (or carry) and you’ll see why.
      Crafted from 100% felted wool in collaboration with Exquisite Wool Traders, it’s designed to handle life’s errands with ease. Naturally water-repellent inside and out, with a wipeable lining for life’s inevitable spills, The Wool Bag is made to move with you — from every day to getaway.
      • 100% felted wool: Soft yet durable, offering strength and a natural, tactile texture.
      • Water repellent lining: The lining is water repellent, making spills easy to clean up and wipe away.
      • Spacious interior: Large enough for groceries, daily necesseties, or even a day out.
      • Lightweight and foldable: Easy to carry and store when not in use.
      • Natural insulation: Keeps groceries, like dairy or vegetables, cooler for longer.
      • Stylish and versatile: Neutral, grey earthy tones that compliment any look.
      • Durable handles: Reinforced cotton handles for comfortable carrying, even with heavier loads.
      • Size: 44 x 34 x 13cm

Composition: 100% Wool, 100% Cotton Lining, 100% Cotton Handles

SKU: 318680WOL_Grey Marle/Forest Green
  • 5 stars: 22 (92%)
  • 4 stars: 1 (4%)
  • 3 stars: 1 (4%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Anonymous
I disappointed myself as I now realise it is

I disappointed myself as I now realise it is oversized

A
Anonymous
Great bag

Very useful solid bag good size

J
Janine P.
The Hype is Real!

This wool bag is incredible! Fits everything in it including a large format laptop & is light to carry. Would definitely buy again

J
Jamie
I want another one!

Bought this for my mum and she loves it! Now my sister and I both want one. A lovely gift for someone. A well made, lined, natural wool bag to use for so many things.

M
Melanie M.
Awesome - perfect size to throw everything in

Awesome - perfect size to throw everything in. Sturdy and satisfying to know it is a completely nz product

A
Anonymous
my new everyday bag

my new everyday bag ❤️

W
Wendy M.
great gift

Gave as a gift and was loved!

T
T.
100% felted wool luxury that actually survives the daily grind.

I’ve officially reached the stage of life where my bag is more sophisticated than my lunch. This isn’t just a tote. It’s naturally water-repellent, which is ideal for New Zealand weather, and the insulation means my food stays at a reasonable temperature even when my shift goes sideways. It’s spacious enough to swallow my laptop, spare layers, and an ambitious amount of caffeine, all while looking effortlessly polished. Plus, the wipeable lining is a literal lifesaver for the inevitable "leaky Tupperware" incidents. It’s the only thing in my work life that stays soft under pressure.

M
Ming L.
Love it

Love it, light and easy to carry

V
V J.
Love it

Love it, beautiful bag. Exellent quality.

A
Anonymous
Great bag

Great bag, the wife loves it. Arrived really quickly.

A
Anonymous
Great size for a work bag

Great size for a work bag, plenty of space for a laptop, general hand bag items and sturdy enough to carry a water bottle in it toll

K
Kerry C.
The perfect gift

The perfect gift. I bought two as gifts and they loved them. Now I need to get one for me too.

L
L.D.U.

Gorgeous! Quality is on point .

A
Anonymous
Fantastic bag! So useful for taking to work

Fantastic bag! So useful for taking to work.

K
Katie D.
The most gorgeous bag!

This bag is utterly Devine! It is so beautiful and well made. Amazing quality . It fits everything I need for work. So many compliments. The only thing that would make it perfect would be pockets.

S
Sarah
Awesome prompt delivery Love my bag great

Awesome prompt delivery
Love my bag great quality

L
Lorraine
I just purchased the wool bag for my daughter's

I just purchased the wool bag for my daughter's birthday! She absolutely loved it
Was an easy online purchase
Delivered promptly
No issues at all ! Very happy consumer

L
Linda
Such A Fantastic Wool

Such A Fantastic Wool Bag

A
Anna
I love my new bag

I love my new bag , it would be good if it had a pocket for phone as large bag,

A
Anonymous
The wool bag

Great bag that's getting lots of compliments! Love the classic design. It's almost too big, but will fit everything you need. Would love to see different sizes.

D
Delia
Perfect size and love supporting nz wool

Perfect size and love supporting nz wool products

H
Hayley
Great size and quality

Great size and quality. Perfect to hold all my stuff!

K
Kate
Absolutely love love love

Absolutely love love love.. so many compliments on my way home from work…fits my laptop and work stuff perfectly 🩷🌺