At Max, we’re driven by the common belief that nature knows best. Woven into the fibre of these jeans is our commitment to do better for Mother Earth. Better for you, better for the planet and its people, better business, better products. Better for all, naturally.
Designed in New Zealand with 99% regenerative cotton. Made in the world’s cleanest denim factory — Saitex.
YOUR UNIFORM SINCE, FOREVER, HAS HAD AN EARTHLY UPGRADE. LET’S CRUNCH SOME NUMBERS;
These jeans use recycled water, and 98% less than others. That’s, like, 785 glasses of chilled rosé, saved. Since you’re a material girl, you’ll be happy to know they’re made from 99% regenerative cotton, and like your visits to the hair salon, denim has its own dyeing treatments, but these jeans use the smart-indigo system which means 90% less CO2 and 70% less energy. The only waste is oxygen. Talk about a breath of fresh air.
In these jeans, you’re practically a botanist.
Fit guide
Made in the world’s cleanest denim factory — Saitex.
Imagine your fave pair of jeans made in a way that’s kind to the planet and to the people that make them. That’s where these jeans enter the conversation (and your wardrobe).
Saitex use a lot less water than traditional jeans manufacturing — 98% less, in fact. Thanks to their high-tech water recycling systems, they clean and reuse water, so not a drop goes to waste.
And if you didn’t already love the sun, you will now. Using the power of the sun to power their factories with renewable energy, your jeans are literally made by the the sun. Old jeans are made into new ones, and they even turn waste into building materials that support building schools and housing. Long story short, the only thing wasted here is you not wearing these jeans, yet.
And like us, Saitex care about people, providing fair wages and safe working environments for their workers. So, you can feel good knowing your jeans are doing wonders for the people wearing them, the people making them, and Mother Earth.
REGENERATIVE COTTON
Think of regenerative cotton as the new frontier – a fundamental transition for the fashion industry. Working with nature, rather than against it. Regenerative agriculture takes a more holistic and outcome-focused approach compared to conventional cotton farming, focusing on restoring and enhancing the health of the soil, increasing biodiversity, and improving the overall ecosystem.
By choosing regenerative cotton for our new Max Denim Collection, we’re playing our part in creating a positive impact on the planet, helping to rebalance the natural ecosystem. Because after all, your mother (nature) knows best.
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