There’s denim, and then there’s DENIM. The perfect fit? Got it. 
The wear-everywhere wash? Tick. Double denim? Always. 
The kind you build your whole personality around? Say less. 
Looks like denim is your thing this season.

These jeans use recycled water, and 98% less than others. That’s like 785 glasses of chilled rose, saved. Since you’re a material girl, you’ll be happy to know they’re made from 99% regenerative cotton, and like your visits to the hair salon, denim has its own dyeing treatments, but these jeans use the smart-indigo system which means 90% less co2 and 70% less energy. The only waste is oxygen. Talk about a breath of fresh air.